Give them what they’ll love
Personality traits and values based insights
Give them what they’ll love
Personality traits and values based insights
We’re continuously looking for relationships between psychographics and products / brands. Check out some of our recent findings.
We have millions of profiled products
Our database contains insights on consumers of millions of products. We can support what-if analysis without the need for surveys or focus groups.
Readily available psychographic insights can help you optimize across a number of areas:
Delivery Channels
Ideal Interactions
Messaging
Competitive Positioning
Product Features
Ideal Customer Targeting
We can instantly provide detailed psychographic profiles of your customers (or your competitors’) to help you better understand and target.
Create psychographic segments of consumers of any product or service: yours or someone else’s.
Understand the consumer segment from a behaviour motivation point of view.
Tweak and tailor marketing or product development efforts based on the deep psychological understanding of your target customer.